After School, as a group, made an unofficial first appearance on 29 December 2008 at the SBS Song Festival 'S', performing "Play Girlz" with Son Dam Bi. In the beginning on 2009, a few days before After School's debut, Pledis Entertainment officially announced that the group's music concept is heavily influenced by the Pussycat Dolls.[4] On 15 January 2009, Pledis Entertainment released a 30-second teaser video on Gom TV, reaching 100 thousand views on the first day.[5] Consequently, the group released their debut single, "AH!" alongside their EP, New Schoolgirl on 15 January'.[2][6] On 17 January, After School made their live debut on MBC's, Music Core[7]
During the month of April, the group announced a new member joining the group, Uee.[8][9][10][11] Alongside the announcement, the group released the second single, "Diva"[9] on 9 April 2009.[10] The group performance on April 9, 2009 on M!Countdown.[12] On 21 May, the group released their third single, a cover of Morning Musume's "Love Machine", entitled "Dream Girl".[13] In July, it was announced that the group would collaborate with popular artist, Son Dam Bi,[11][14] for digital single, "Amoled", which was released on the 16th, which was also part of promotions for Amoled, Samsung's phone.[15]
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